The project:
Shining bright together.
Vicki O is the financial business coach who brings brilliance to your bottom line. From small startups to corporate giants, she's a beacon who guides your business to its financial peak. In every one-on-one or group session, Vicki's honest encouragement shines bright, illuminating your path to financial success.
As Vicki’s business was growing she wanted a stronger brand presence across all of her platforms, and was in the need of a full rebrand as her business model had evolved and grown since she started.
We wanted to give her a bright, strong and positive visual identity which exemplified who she is as a coach.
The colours:
Bright, happy and honest.
When choosing the brand colours we had Vicki’s core values in mind. The rich yellow colour signifies brightness, hope and happiness while the soft black and white represents her honesty and clear, straight forward approach.
The logo:
Coming together as one.
The Vicki O logo is a symbol of her business model - when rebranding the main focus was to create a network of businesses and people who would all benefit from her coaching but also helping each other in building a strong and solid business for themselves.
The logo illustrates this vision with a convergence of triangles and lines forming a unified circle. These elements signifies unity, collaboration, and collective growth. Furthermore, the logo's distinct lines have been seamlessly woven into her visual identity, serving as a bold graphic element, embodying the strength of her approach.
The work:
Bold & bright.
The Vicki O brand needs to work on multiple platforms as she does a lot of her work virtually, but also does courses in person.
The work therefore includes physical layouts such as notebooks and coursework alongside social media post, promotions and videos.
It should not matter where she is seen, or where she is working - her brand should be recognisable everywhere.
The illustrations:
Strong & memorable.
Vicki has daily posts, both scheduled and spontaneous and it was therefore important to build an illustration bank she could choose from to incorporate in her posts, depending on the content.
Hi there.
As a coach who markets themselves on social media and shares videos with her clients in social media groups, the first impression of each video needs to embody her brand and strengthen her presence in everyone’s feed.
A full screen brand yellow draws in the logo, lines drawing in from one starting point before completing the circle simply telling the story behind the logo mark.