Liquid Gold
Creating an innovative alcohol brand with a strong sense of place.
The creation of Liquid Gold - Aquavit was a personal project where identity and packaging concept and development was done by myself.
A gap in the UK market, ready to be filled through a connection between Scandinavia and the UK - the North Sea.
Aquavit - Water of Life
Once believed a healing potion, the distilled spirit still holds a lot of cultural significance in Scandinavia - however it is today used to celebrate, honour and appreciate the people and happenings around you rather than as a medicine.
This is the core of Liquid Gold, bringing these traditions and cultural element to the UK as aquavit is not really a well known drink there. But to introduce the drink itself a connection between the two places was required - hence Liquid Gold.
Once a maritime trading route, then a place for economical growth for both Norway and the UK, the North Sea would be the curator of Liquid Gold - distilled in Norway, stored in oak casks and shipped across to the UK, the motion of the rough waves would mature the colour and flavour of the spirit by the time it reached its destination.
Creating a mark.
A minimalistic line wave illustration signifying the movement of the North Sea in combination with the deep traditions set in the logo’s typography.
Patterns and labels.
The patterns across the bottom of the bottle is a graphic pattern created from the logo as a symbol of the bottle’s journey from Norway to the UK.
The diamond shape of the main label signifies the treasure within, which is enhanced by the packaging which is similar to a treasure chest with a very simplistic design created through engraving.
Additional.
Alongside the reusable wooden box the bottle comes in, it is also given out in a sustainable tote bag, creating two separate elements which serves a purpose and provides long term marketing for the product.
